Bringing battery technology into view through a CGI product film.
The product, explained in CGI.
A full CGI product film presenting TSAPA’s battery range in a virtual showroom. Technical visualisation brings the product into focus, while the film provides the foundation for a wider marketing toolkit for TSAPA and its dealers.
Challenge
TSAPA had a product range, but no marketing materials to support it. The task was to explain the batteries clearly and establish what its dealers needed to present them. Working with TSAPA’s marketing and advertising teams, we shaped the content around those practical requirements.
Solution
We created a CGI film combining a virtual showroom, product views and technical visualisation. The production was then developed into different languages, formats and lengths, with story, voiceover, music and framing adapted for each version. Supporting graphics and a usage guide completed the package.
Result
A ready-to-use marketing toolkit for TSAPA and its dealers: one main film, 27 video adaptations and supporting graphics for digital ads and social carousels. The main CGI film was completed in 21 calendar days from concept to final delivery. A usage guide explained what to use, where and how.
