Industry
Beauty & cosmetics
Client
MWA

A fully AI-generated beauty film, built around character and product consistency.

AI-generated portrait of the curly-haired MWA beauty campaign character against a purple background.
{ Character }

One consistent beauty world.

A fully AI-generated beauty commercial moving between portraits, close-ups and product shots. Consistent characters, recognisable product details and a shared photorealistic look connect the different scenes.

Packshot
Shade range
Character
Same character
Skin detail

Challenge

Keep the characters and beauty products recognisable as the film moves between different compositions and shot sizes. The faces, packaging and product details needed to feel part of the same visual world, from a portrait to a close-up.

Same product

Solution

We built the film around recurring characters and consistent product details. Portraits, shade-range visuals, skin close-ups and packshots share a photorealistic direction, keeping attention on both the people and the product throughout the commercial.

Product fidelity
Portrait detail

Result

A fully AI-generated commercial combining character storytelling with product-focused beauty imagery. The finished film brings portraits, close-ups and packshots together while maintaining recognisable faces and product details across the sequence.

Final beauty film

Film