Tutorial
Keeping products consistent in AI video
A reference-first checklist for reviewing product shape, branding and visual continuity in an AI-assisted sequence.
Start with the product references
Before generating a sequence, assemble the clearest approved references available for the product. Include views that explain its silhouette, proportions, materials and identifying details. If packaging or lettering must be accurate, keep a readable reference close to the review checklist.
Distinguish product facts from the creative direction. A mood image may describe light or atmosphere without being a trustworthy source for the object itself. Write down what must remain fixed and what can vary. This is especially useful when several people are reviewing images and may otherwise focus on different details.
- Silhouette and relative proportions.
- Position, spelling and appearance of branding.
- Material, finish and colour under the intended lighting.
- Count and placement of distinctive components.
Describe what must stay consistent
Use a concise description of the object and the intended scene. Explain which properties should remain stable while describing the desired movement or change separately. The example below is a writing aid for the draft article; it is not a tested recipe for a particular model.
A prompt alone does not guarantee product accuracy. The available reference controls, model behaviour and the complexity of the shot all affect what can be achieved. Where a detail is essential, plan a deliberate review and consider whether another production method is more suitable for that part of the image.
Illustrative prompt structure — adapt and test
Use the supplied product reference as the visual guide. Preserve the silhouette, relative proportions, material and placement of identifying details. Describe the camera movement separately from the product. Review all lettering and brand details against the approved reference before using the result.
Review the sequence, not only the hero frame
Watch the movement and compare several frames across the clip. A strong opening image does not establish that the product remains consistent throughout the sequence. Look for changes in edges, labels, reflections and components as the angle or lighting shifts.
Keep the acceptance criteria connected to the intended use. A conceptual visual and a precise demonstration can have different requirements. Record issues clearly and decide whether to revise the generation, adjust the shot or use a more controlled technique. The purpose of the checklist is to support that decision, not to claim that every inconsistency can be resolved by prompting.
- Compare representative frames against the approved references.
- Check the product at the final delivery size.
- Document unresolved details before approval.